Public Relations Consultant (Assistant Manager)

About Us:

Brand Cellar is an integrated PR and marketing communications firm specializing in media relations, marketing solutions, strategies and creativity with over 25 years of experience.

The company has worked with clients in many industries, with more than 300 F&B establishments, as well as serving a vast profile of lifestyle clients in electronics, health, beauty & wellness, art and real estate sectors. Our Clientele includes Michelin Guide Singapore, Paradise Group, Jumbo Seafood Group, Suntory F&B International, The Capitol Kempinski Hotel and many renowned brands.

The Role

As an Assistant Manager, you will take ownership of client accounts and campaigns, providing strategic PR counsel while ensuring high-quality execution across multiple projects. You should be confident in managing client relationships, leading project workflows, and guiding junior team members while working effectively under tight deadlines. Strong writing, communication, media relations, and organisational skills are essential, together with the ability to identify opportunities and deliver results that support clients’ business objectives.

Responsibilities

Lead and manage PR campaigns from strategy and planning through to execution and evaluation

Manage day-to-day client accounts, acting as a key point of contact and providing strategic PR counsel

Develop and execute media relations strategies to secure relevant and high-impact media coverage

Develop strategic decks, campaign plans, timelines, media lists, status reports and coverage reports

Build and maintain strong, long-term relationships with clients, media contacts, influencers and industry stakeholders

Identify and leverage media trends, news opportunities and industry developments to support client objectives

Develop and oversee high-quality PR materials including media pitches, press releases, spokesperson profiles, fact sheets and key messaging

Lead media pitching and proactively secure top-tier opportunities across brand, profile and product stories

Plan and oversee media events, media tours and other PR activations

Provide guidance, coaching and support to junior team members and review work to ensure quality and accuracy

Manage multiple client accounts and projects effectively, ensuring deliverables are completed on time and to a high standard

Support new business development, including proposal development, client presentations and pitch opportunities

Track campaign performance and provide clients with insights and recommendations to improve PR outcomes