Region Manager - Denver

Position is responsible for the sales and distribution growth of the company’s products, focused on distributor management, market development, chain and retail execution.

Essential Responsibilities

• Accountable for the management of the sales and distribution growth of the portfolio in the assigned market.
• Develop distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market.
• Build share of mind and attention with distributors by:
• Regularly attending and leading distributor meetings,
• Keeping all levels of distributor management well-informed of company initiatives.
• Developing incentives & programs that keep consistent focus and effort on our brands.
• Tracking and measuring performance against key priorities.
• Promote the “Multiplier Effect” by training and motivating distributor sales reps and mangers on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
• Oversee and manage appropriate distributor inventory levels, working with customer orders team and distributor purchasing managers.
• Foster and develop productive business relationships in the market that drives clear results.
• Collaborate with Sales Director on development and execution of distributor’s Annual Business Plan and the overall strategic sales plan for the market to maximize sales and distribution.
• Provide day to day management, development, training, and ultimate accountability of Field Sales Reps within the market.
• Coordinate market blitzes in various locations in and outside of an assigned market.
• Provide account management, planning and execution in chain & key accounts within the market.
• Create and execute marketing promotions with customers, festivals, and events.
• Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
• Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
• Meet and maintain sales goals that are set regularly with the Regional Sales Director
• Maintain regular and consistent communicates with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary

Additional Responsibilities

• Ensure the company’s quality standards are understood and enforced by distributors and retailers.
• Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
• Maintain a flexible work schedule as weekends and extended workdays are often necessary.
• Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
• Perform other related duties as required or assigned.