Regional Commercial & NPD Manager

KEY RESPONSIBILITIES

STRATEGIC PIPELINE & PORTFOLIO INNOVATION

• Innovation Roadmap: Develop and own the 3–5 year innovation pipeline for the Dermatology category across APAC.
• Work closely with Innovation lead to define and govern a Strategic Portfolio Architecture that balances immediate commercial wins with long-term disruptive innovation, ensuring a cohesive Masterbrand identity across diverse product tiers.
• White Space Identification: Systematically identify unmet consumer needs and blue ocean opportunities to expand Menarini’s footprint beyond current offerings. Understanding beauty trends to expand the Derma portfolio and into other Consumer Health categories.
• Commercial Strategy & Business Case Ownership: Develop and defend rigorous business cases for every innovation project, including multi-year revenue projections, A&M requirements, and clear ROI milestones; manage commercial growth of existing portfolios.
• Concept Development: Develop end-to-end journey of new initiatives: from initial ideation and consumer-first insight mining to business case sizing and product positioning.
• Product Evolution: Drive the consumerization of existing clinical portfolios, translating complex medical benefits into compelling consumer value propositions.
• Design a scalable product hierarchy and segmentation strategy that optimizes SKU rationalization while maximizing market penetration across different consumer price points.

NEW PRODUCT DEVELOPMENT (NPD) & LAUNCH EXCELLENCE

• Cross-Functional Orchestration: Work closely with Innovation Lead to manage regional Innovation with Cross Functional Team (R&D, Medical, Regulatory, Supply Chain, Procurement and Finance) to accelerate product development from gate to gate.
• Brand Identity: Oversee the development of consumer-centric branding and delivery systems that enhance user experience and brand loyalty.
• Pilot Management: Design and lead Test & Learn pilots in key markets to validate concepts before full regional rollouts.
• BD & Procurement Collaboration: Work closely with Business Development to evaluate in-licensing opportunities, M&As, or external partnerships that can fast-track the innovation agenda.
• Directly manage the innovation interface with manufacturers (CDMOs) to ensure formulation feasibility, cost-of-goods (COGS) optimization, and adherence to regional 'speed-to-market' timelines.

DIGITAL-FIRST INNOVATION & CONSUMER INTELLIGENCE

• Future-Proofing Channels: Explore and implement innovative sales models, including D2C (Direct-to-Consumer) and subscription-based services within E-commerce.
• Data-Driven Insights: Partner with Business Intelligence to utilize social listening, AI-driven trends, and ethnographic research to stay ahead of shifting consumer behaviors.
• Digital Ecosystems: Develop digital health solutions (apps, tools, or services) that wrap around physical products to provide a holistic consumer experience.

MARKET INTEGRATION & CAPABILITY BUILDING

• Local Market Catalyst: Act as a consultant to country teams, helping them adapt regional innovation frameworks to local cultural nuances.
• KPI Tracking: Establish Innovation Dashboards to monitor the health of the new product pipeline and the ROI of innovation spend.
• Trend Advocate: Periodically present Future of Health trends to regional leadership to influence long-term investment decisions.

KNOWLEDGE / QUALIFICATIONS / SKILLS

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• At least 5 years of experience in Consumer Marketing or Innovation roles, ideally within FMCG (Beauty, Skin, or Health) or high-growth Consumer Health.
• Proven track record of successfully launching new-to-market products or business models from scratch.
• Experience managing innovation or marketing across APAC markets
• Deep understanding of how innovation lives in Modern Trade, E-commerce, and professional (Physician/Pharmacy) channels.
• Entrepreneurial Grit: A self-starter who is comfortable with ambiguity and building the plane while flying it. Ability to work independently or as part of a team
• Operational Architect: Ability to translate abstract consumer insights into technical manufacturing briefs that are commercially and operationally viable.
• External Partner Orchestrator: Skilled at navigating the complexities of external supply chains and holding manufacturing partners accountable to innovation milestones and quality standards.
• Strategic Agility: Ability to switch between high-level strategic visioning and the granular details of a product formulation or regulatory hurdle.
• Influencing Skills: Ability to sell a vision to senior stakeholders and inspire cross-functional teams who do not report to you directly. Agile, adaptable, with strong tenacity and problem-solving skills
• Insights Driven: A natural curiosity about human behavior and a passion for solving consumer pain points.
• Willingness to travel (approximately 20%)

ABOUT MENARINI ASIA PACIFIC

We are a global, family-owned healthcare company where our people are our priority. Present across 13 markets in Asia-Pacific, here’s why you should join us:

• Local Market Expertise, Global Footprint: As a global family-owned company, we value local knowledge and expertise to invigorate the lives of patients, people and partners
• Inclusive Flexible Workplace: We are committed to foster a culture of respect and inclusive teamwork to ensure equal opportunities in a flexible workplace
• Versatile Learning and Vibrant Opportunities: Our diverse portfolio of products in varied therapeutic areas across prescription and consumer health presents opportunities for you to take ownership of your career
• Empowered to be Entrepreneurial: We operate in a dynamic, low-bureaucracy environment where swift decision-making allows us to make a real impact
• Sustainability and Care: Be part of a company that cares. Together, commit to sustainable workplaces

Join us and invigorate lives! For more information about Menarini Asia-Pacific, please visit www.menariniapac.com.