Regional Sales Manager - Commercial Vehicles | Al-Futtaim Automotive | FAMCO

Overview of the role

We are looking for an experienced Regional Sales Manager to lead our Trucks & Buses sales business in KSA. Based in Dammam and reporting to the Country Manager – FAMCO KSA, this role is responsible for driving sales volume, revenue, and gross margin while leading a high-performing regional sales structure. The successful candidate will play a key role in setting sales direction, strengthening forecasting accuracy, and ensuring commercial performance across the business.

What you will do

• Lead the national sales function for Trucks & Buses and deliver agreed sales, revenue, and gross margin targets.

• Manage and coach regional sales managers across Riyadh, Dammam, and Jeddah to achieve strong commercial results.

• Work closely with Planning and Analysis teams to set monthly and quarterly sales objectives by model and branch.

• Develop and maintain a robust forecasting process, providing accurate weekly sales and margin updates to senior leadership.

• Monitor sales progression daily, weekly, and monthly, and take timely action to keep performance on track.

• Maximise stock availability and support sales campaigns that help manage overage inventory effectively.

• Build and maintain KPI reporting that provides clear insight into market performance and sales trends.

• Collaborate with retail partners and internal stakeholders to ensure sales campaigns are relevant, targeted, and capable of delivering results.

Skills

Required skills to be successful

• A degree in any discipline, preferably in Engineering or Management.

• At least 5 years of experience in the automotive or heavy construction equipment industry.

• 3 to 5 years of experience in a managerial role leading sales operations or commercial teams.

• Experience in the KSA market is a strong advantage.

About the team

You will be part of the Trucks & Buses business, leading a regional sales structure that supports Trucks & Buses across KSA. The role includes direct leadership of three Regional Sales Managers and broader responsibility for a wider sales team. You will work closely with the Country Manager, Planning and Analysis, finance teams, and retail partners to deliver strong business performance and sustainable growth.

What equips you for the role

• Hands-on familiarity with sales reporting and performance tracking tools such as SAP and Excel.

• A track record of building forecasts, managing performance indicators, and delivering commercial targets.

• Strong leadership capability with experience managing sales teams and support functions.

• Excellent commercial awareness with the ability to drive revenue growth and margin improvement.

• Strong quantitative and analytical skills, with confidence using sales data to guide decisions.

• Proven ability to influence stakeholders and gain commitment across different levels of the organisation.

• Outstanding interpersonal, facilitation, and presentation skills.

• Fluency in English and Arabic is essential.

• High energy, resilience, and the ability to motivate teams toward ambitious goals.