Regional Sales Manager, Greater Shanghai Region
Job Description :
Regional Sales Manager, Greater Shanghai Region
About Diageo
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Sales Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
Role Purpose
Lead and grow the business across the Greater Shanghai Region, including Shanghai, Jiangsu, Zhejiang and Anhui. Drive sales performance, strengthen customer and distributor partnerships, and develop a high-performing sales team to achieve business targets.
Key Responsibilities
Business Growth
- Deliver regional sales, market share, and profitability targets.
- Develop and execute annual business plans.
- Identify and capture growth opportunities across channels and customers.
Customer & Distributor Management
- Build strong relationships with key customers and distributors.
- Drive excellent execution of sales and marketing initiatives.
- Ensure effective distributor performance and market coverage.
Team Leadership
- Lead, coach, and develop the regional sales team.
- Build a performance-driven culture with clear accountability.
- Support talent development and succession planning.
Market Development
- Expand distribution and visibility across key cities and channels.
- Monitor market trends, consumer needs, and competitor activities.
- Work closely with Marketing, Finance, and other functions to deliver business goals.
Qualifications & Experience
- Proven field sales experience, with at least 3 years in a people management role.
- Strong experience in FMCG, premium consumer goods, beverage, luxury, or related industries.
- Proven track record of delivering sales growth and managing distributors.
- Strong leadership, negotiation, communication, and analytical skills.
Success Profile
- Results-oriented and commercially driven.
- Strong customer relationship management skills.
- Effective team leader and coach.
- Entrepreneurial mindset with strong execution capability.
- Willingness to travel within the Greater Shanghai Region as required.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Fixed Term Contract (Fixed Term)Primary Location:
ShanghaiAdditional Locations :
Job Posting Start Date :
2026-08-06