Retention Marketing Manager
RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Retention Marketing Manager to join our team!
Requirements:
- 2+ years of experience in retention, CRM, or lifecycle marketing roles;
- Experience in segmentation, customer journey mapping, and lifecycle communication;
- Background in industries such as e-commerce, fintech, SaaS, or mobile apps is a strong plus;
- Experience in drafting and conducting marketing activities for player retention and return;
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;
- Strong English skills, with ability to write and communicate briefs and tasks;
- Experience with client segmentation, preferably RFM;
- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;
- Knowledge of market and competitor analysis methods.
Will be plus
- Familiarity with leading game and slot providers;
- Strong understanding of user lifecycles, and effective retention techniques;
- Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes;
- Experience collaborating with cross-functional teams such as product, customer support, and user acquisition.
Responsibilities:
- Develop and execute retention strategies to improve customer engagement and reduce churn;
- Plan and manage multi-channel campaigns across the customer lifecycle;
- Segment audiences and personalize communications/promotions based on user behavior and data insights;
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);
- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.
Our benefits to you:
☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖Paid vacations, sick leave, personal events days, days off
💵Referral program — enjoy cooperation with your colleagues and get the bonus
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯Rewards program for mentoring and coaching colleagues
✈️In-house Travel Service
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more
🎳Other benefits could be added based on your location