Sales Development Representative

Build the outbound sales engine for Canada as the founding Sales Development Representative, defining target accounts and messaging, running account-based outreach, engaging prospects through calls, email, and social channels, using AI tools for enrichment and sequencing, generating meetings through events and community activities, and refining the sales playbook with Account Executives and sales leadership.

Responsibilities

• Build the Canadian outbound motion from scratch.
• Define target accounts and market messaging.
• Run account-based outbound campaigns into major Canadian enterprises.
• Engage prospects through cold calls, email, and social outreach.
• Use AI agents for enrichment, sequencing, and signal monitoring.
• Generate pipeline through events, hackathons, and community activities.
• Report on conversion rates, lead quality, and outreach effectiveness.
• Refine the sales playbook with Account Executives and sales leadership.

Requirements

• Prior outbound B2B sales experience.
• Track record of securing new business meetings.
• Experience operating and iterating on AI-assisted workflows and automation tools.
• Ability to build a sales playbook from scratch.
• Curiosity and insightful questioning.
• Self-motivation and proactive independent work habits.
• Excellent verbal and written English communication skills.
• Professional French is strongly preferred.
• Ability to operate in Eastern Time.

Benefits

• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend