Sales Executive

Job Summary:

2point0 Concepts is looking for a dynamic, results-driven Sales Executive to accelerate growth by

aggressively hunting new business and expanding our presence in the Audio Visual and Digital

Signage industry. This role is ideal for a true sales hunter—someone who thrives on closing deals,

exceeding targets, and earning high commissions.

The right candidate will be responsible for identifying and securing new client accounts, building

strong relationships, and executing a sales strategy that drives revenue. You will work closely with

clients to deliver tailored AV and digital signage solutions, ensuring their needs are met with

cutting-edge technology.

This commission-driven role is based in Riyadh, Saudi Arabia, with a sole focus on Saudi

Arabia. You will be expected to engage with key decision-makers, bring in new projects and develop

strategic partnerships and proposals to win deals.

If you are highly motivated, competitive, and eager to grow your earnings based on performance, this

is the perfect opportunity for you.

Key Responsibilities:

Business Development:

● Identify and Engage Potential Clients: Build a robust pipeline by researching target

organizations and connecting with decision-makers, ensuring consistent outreach to schedule

meetings and explore new opportunities.

● Develop Targeted Outreach and Follow-Up Strategy: Execute tailored outreach campaigns

(cold calls, emails, social media) and maintain a follow-up cadence to nurture leads and

increase conversion rates.

● Track and Optimize Client Acquisition KPIs: Measure and improve conversion metrics,

setting specific targets for new client meetings and revenue growth to drive impactful

business outcomes.

Sales Strategy and Planning:

● Develop and execute strategic plans to meet and exceed sales targets.

● Establish sales goals, track progress, and provide regular updates to C-level executives.

● Analyze sales metrics to assess the effectiveness of current sales strategies.

Customer Relationship Management:

● Engage with customers through in-person and online meetings to fully understand their needs

and propose appropriate AV & Digital Signage solutions.

● Maintain accurate records of sales activities, customer interactions, and the performance of

sales personnel. All interactions should be taken note of in our CRM, Zoho CRM. This allows

us to keep a database of all interactions and nurture leads through our pipeline.

Sales Proposals and Quotes:

● Develop detailed quotes and proposals tailored to client needs.

● Conduct cost analysis, including solution design and pricing, product availability, and timeline

assessments.

● Present proposed solutions to clients through professional sales presentations.

Technical Solution Design:

● Collaborate with project teams to engineer AV and digital signage solutions, ensuring each

project meets customer specifications.

Evaluate architectural plans, RCP, and MEP plans to design AV systems that align with space

and infrastructure requirements.

● Communicate necessary infrastructure details to project teams and contractors.

Solution Engineering and Documentation:

● Oversee the creation of technical documentation including AV network topology, system

diagrams, and complex AV system design requirements.

● Prepare project-specific documentation, such as bill of materials, manpower, and logistical

requirements.

Reporting and CRM Management:

● Update and track all customer interactions and project details in the CRM system.

● Generate sales reports and perform analysis using Microsoft Excel and Google Sheets to

support business insights.

Software Proficiency:

● Use Microsoft Office applications, particularly Excel, to create reports and manage data.

● Utilize Zoho CRM extensively to manage leads, track sales pipelines, and maintain client

relationships, ensuring seamless sales operations and data-driven decision-making.

● Leverage AutoCAD to support the development and evaluation of AV solution designs.

Skills

Qualifications:

● Proven Track Record in Sales and Client Acquisition: Demonstrated success in

identifying, acquiring, and growing new client accounts, ideally within the Audio Visual, Digital

Signage, or related technology sectors.

● Strong Networking and Communication Skills: Exceptional ability to build and maintain

relationships with C-level executives and key decision-makers, with a persuasive and

confident approach to sales presentations and negotiations.

● Data-Driven and Results-Oriented: Skilled in using data to drive decision-making, with

experience in tracking KPIs and a focus on meeting or exceeding targets for client acquisition

and revenue growth.

Preferred Skills:

● Proficient in the design and deployment of complex AV solutions, including:

○ AV Networking and Topology

○ System and Block Diagrams

○ Video Conferencing Systems

○ Digital Signage Systems

○ LCD/LED Displays, DSPs, Matrix mixers, and switchers

○ Projector and speaker systems

● Knowledge of power load calculations, weight distribution, and substructure

requirements.