Sales Executive – Automotive Bodyshop Paints
A Sales Executive – Automotive Bodyshop Paints sells and promotes automotive refinish paints, coatings and related products to workshops, bodyshops and dealers, and grows revenue and market share in an assigned territory.
Position overview
Job title: Sales Executive – Automotive Bodyshop Paints.
Department: Sales / Automotive Refinish / Aftermarket.
Reports to: Sales Manager / Business Unit Head – Refinish / Area Manager.
Customers: Bodyshops, garages, paint shops, car dealers, fleet operators, distributors.
Key responsibilities
Achieve monthly, quarterly and annual sales and margin targets for automotive bodyshop paints, thinners, primers, clear coats and related consumables.
Identify, qualify and develop new bodyshop accounts; regularly visit existing customers to retain and grow business.
Conduct product presentations, demos and paint‑system trials at customer sites in coordination with technical support where required.
Negotiate pricing, payment terms, promotions and annual agreements within company guidelines to close deals.
Monitor competitor activities, pricing and new launches; provide timely feedback and market intelligence to management.
Prepare and follow up on quotations, tenders and proposals; ensure accurate order entry and coordination with logistics for timely deliveries.
Track sales pipeline and visit plans using CRM / sales reports; maintain updated records of prospects, contacts and actions.
Collaborate with technical team to resolve product issues, color‑matching problems, complaints and warranty claims at customer sites.
Ensure proper product display, branding and POS materials in key accounts; support marketing campaigns, trade shows and roadshows.
Follow company credit policies, actively support collections and reduce overdue receivables in assigned accounts.
Qualifications & experience
Diploma or Bachelor’s degree in business, marketing, automotive technology or related field (or equivalent sales experience).
2–4 years of field sales experience, preferably in automotive paints, refinish products, lubricants, spare parts or related automotive aftermarket.
Valid driving license and willingness to travel extensively within assigned territory.
Skills & competencies
Strong B2B sales and negotiation skills with ability to close deals and manage objections.
Good understanding of automotive bodyshop operations (painting process, materials, productivity, color‑matching basics).
High level of relationship‑building, networking and account‑management skills.
Self‑motivated, target‑driven, with strong ownership and follow‑up discipline.
Basic proficiency in MS Office / CRM tools and ability to prepare sales reports and forecasts.
Clear communication (verbal and written) and presentation skills in English; additional local languages are an advantage.
Behavioral & performance expectations
Meet or exceed sales, margin, new‑account and activity KPIs set by management.
Represent the company professionally and ethically, protecting brand reputation at all times.
Adhere to company policies on pricing, discounts, credit, safety and compliance.
Participate in product and sales training to stay updated on paint technologies, systems and application methods.
If you share your region (e.g., UAE / GCC) and channel focus (direct to bodyshops vs through distributors), the JD can be fine‑tuned with specific KPIs like visit frequency, volume targets and territory coverage.