Sales Executive – Consumer Electronics & Home Appliances

About the Role

We are looking for an energetic and results-driven Sales Executive to grow our household and electrical consumer products business.

You will manage retail and dealer accounts, develop new sales opportunities, coordinate roadshows and promotions, and work with our promoter team to drive sales.

If you enjoy meeting customers, building relationships and seeing your efforts turn into results, we'd love to hear from you.

What You'll Do

Sales & Customer Development

• Manage and grow assigned retailers, dealers and customer accounts.
• Achieve monthly and annual sales targets.
• Develop new customers and identify new sales opportunities.
• Promote our range of household and electrical consumer products.
• Conduct regular customer visits and build strong business relationships.
• Follow up on quotations, orders, deliveries and customer requirements.
• Monitor market trends, competitors, pricing and promotions.

Roadshows, Events & Brand Promotion

• Coordinate and support roadshows, exhibitions, product launches and promotional events.
• Plan event products, manpower, displays and promotional materials.
• Coordinate with retailers, malls, event organisers, contractors and internal teams.
• Ensure product displays and promotional materials meet company and brand standards.
• Support product demonstrations and customer engagement during events.
• Monitor event sales performance and provide post-event updates.

Promoter Coordination

• Coordinate and supervise promoters at retail outlets and events.
• Prepare promoter rosters and ensure sufficient manpower coverage.
• Brief promoters on products, promotions, sales targets and brand standards.
• Monitor promoter attendance, performance and sales results.
• Coordinate replacements when required.
• Consolidate monthly promoter attendance and commission information for submission to HR.

Sales & Operations Support

• Coordinate customer orders with Warehouse and Logistics to ensure timely delivery.
• Monitor stock availability for customers, roadshows and promotions.
• Track sales performance and follow up on outstanding orders.
• Prepare regular sales, customer, promoter and event reports for Management.
• Perform other duties and projects as assigned.

What We're Looking For

• Experience in sales, retail, consumer electronics, home appliances or FMCG is preferred.
• Sales-driven and comfortable working towards targets.
• Confident in meeting customers and developing new business.
• Good communication and relationship-building skills.
• Hands-on, organised and able to coordinate multiple activities.
• Comfortable supporting roadshows, exhibitions and promotional events.
• Able to work independently and as part of a team.
• Basic Microsoft Office skills.
• Experience managing promoters or retail sales teams is an advantage.

Why Join Us?

• Grow Your Sales Career — Build experience across retail, dealer and event sales.
• Take Ownership — Manage your own customers, sales activities and promotions.
• Be Part of Our Growth — Develop new business and grow together with our brands.

Competitive salary package with sales incentives based on performance.

Ready to take the next step in your sales career? Apply now!