Sales Executive – HoReCa Division

Sales Executive – HoReCa Division

Hearty Mart Overseas General Trading LLC is seeking an experienced and ambitious Sales Executive to develop and grow our HoReCa business across the UAE.

The successful candidate will be responsible for generating new business from hotels, restaurants, cafes, catering companies, cloud kitchens, bakeries, food manufacturers, and food service distributors. The role involves regular customer visits, product presentations, relationship management, and achieving monthly sales targets.

Our product portfolio includes premium spices, seasonings, spice blends, fried onion, onion powder, gravies, instant mixes, dry fruits, and food ingredients under our HoReCa brand Chef Ki Pasand.

Key Responsibilities:

• Develop new HoReCa customers across the UAE.
• Visit hotels, restaurants, cafes, and catering companies daily.
• Build relationships with Executive Chefs, Purchase Managers, and F&B Managers.
• Present products and conduct sampling activities.
• Achieve monthly sales and collection targets.
• Follow up on inquiries and convert leads into sales.
• Monitor market trends, competitor activities, and customer requirements.
• Submit daily and weekly sales reports.

Requirements:

• Minimum 2 years of UAE HoReCa sales experience.
• Experience in food ingredients, spices, seasonings, FMCG, or food service products.
• Valid UAE Driving License (mandatory).
• Strong communication and negotiation skills.
• Ability to work independently and achieve targets.
• Existing HoReCa customer network will be an advantage.

Benefits:

• Competitive salary package.
• Attractive sales commission and incentives.
• Fuel and mobile allowance.
• Career growth opportunities.
• Visa and benefits as per UAE Labour Law.

About Hearty Mart Overseas:

Hearty Mart Overseas General Trading LLC is a leading supplier of food ingredients, spices, seasonings, and FMCG products in the UAE. Through our Chef Ki Pasand brand, we provide high-quality culinary solutions to hotels, restaurants, cafes, catering companies, and food manufacturers.

Location: Dubai, UAE

Industry: Food Ingredients & HoReCa Distribution

Job Type: Full-Time

Work Location: In person

Skills

Core Skills & Competencies

• Sales & Business Development: Proven ability to generate new business, convert leads into sales, and consistently achieve monthly sales and collection targets.
• Relationship Management: Strong capability in building and maintaining professional relationships with key stakeholders such as Executive Chefs, Purchase Managers, and F&B Managers.
• Communication & Negotiation: Strong interpersonal, communication, and negotiation skills to pitch products and close deals effectively.
• Product Presentation & Sampling: Ability to conduct engaging product presentations and sampling activities.
• Market Awareness: Skill in monitoring market trends, competitor activities, and evolving customer requirements.
• Autonomy & Time Management: Ability to work independently, manage a daily schedule of field visits, and submit timely daily/weekly sales reports.

Experience & Qualifications

• Industry Experience: Minimum of 2 years of UAE HoReCa sales experience.
• Domain Expertise: Background working with food ingredients, spices, seasonings, FMCG, or food service products.
• Network: An existing customer network within the UAE HoReCa sector (considered a strong advantage).
• Licensing: Mandatory possession of a valid UAE Driving License.