Sales Executive - Traditional or General Trade

We are looking for a motivated and target-driven Sales Executive – Traditional Trade to join our FMCG sales team in Dammam. This role is ideal for candidates with 3-4 years of experience in FMCG sales who are passionate about building customer relationships, expanding market coverage, and driving sales growth across the Traditional Trade channel.

The successful candidate will be responsible for managing a designated sales territory, servicing existing customers, acquiring new accounts, and ensuring strong product distribution and visibility across grocery stores, baqalas, wholesalers, and other traditional trade outlets.

Key Responsibilities

• Achieve monthly sales, distribution, and collection targets within the assigned territory.
• Manage and develop relationships with Traditional Trade customers, including baqalas, grocery stores, mini markets, wholesalers, and independent retailers.
• Identify and acquire new customers to expand market penetration.
• Conduct regular market visits to ensure product availability, visibility, and compliance with merchandising standards.
• Execute promotional activities and secure additional display opportunities to maximize sales.
• Monitor stock levels at customer outlets and coordinate with the warehouse and logistics teams to ensure timely replenishment.
• Collect market intelligence on competitor activities, pricing, promotions, and customer feedback.
• Ensure timely collection of outstanding payments in line with company policies.
• Maintain accurate records of customer visits, sales activities, collections, and market feedback.
• Build long-term customer relationships by providing excellent service and responding promptly to customer inquiries.
• Represent the company professionally and uphold brand standards during all customer interactions.

Skills

Qualifications

• Diploma or Bachelor's degree in Business Administration, Marketing, or a related field.
• 2- 4 years of sales experience, preferably within the Food - FMCG industry.
• Preferably with experience handling Traditional Trade (TT) or General Trade (GT) accounts.
• Good knowledge of the Traditional Trade market in the Eastern Province is an advantage.
• Strong communication, negotiation, and relationship-building skills.
• Self-motivated, target-oriented, and capable of working independently.
• Good planning, organizational, and time management skills.
• Basic proficiency in Microsoft Office applications.
• Valid Saudi driving license or eligibility to obtain one is preferred.