Senior Brand Communications & Content Creator

About the job Senior Brand Communications & Content Creator

RMA Group is a multi-sector organization with more than 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Overview and purpose of the role

Develop and create effective content that builds a trusted, consistent brand image for Changan and Deepal
in Cambodia. The role owns the content strategy and output across brand communications, sales support
content, and press/media materials, manages digital content posting and boosting, and keeps the team's
messaging aligned with market developments and platform trends. The role works closely with media
partners, designers, and producers to deliver high-quality content across all channels.

Key responsibilities:

  • Develop and execute a content strategy that builds a trusted, consistent brand image for Changan and
    Deepal across all channels.
  • Create original brand communications content — stories, campaigns, and messaging — that
    strengthens brand image and reputation.
  • Produce sales-support content (product features, promotions, comparison materials) to help drive
    showroom and digital sales conversion.
  • Write and coordinate press release content and media materials for product launches, company news,
    and brand announcements.
  • Manage day-to-day content posting and paid boosting across social media platforms, ensuring
    consistent quality, tone, and timing.
  • Stay current on social media platform trends, formats, and algorithm changes, and adapt content
    strategy accordingly.
  • Monitor the market and digital communication landscape, providing regular updates and
    recommendations on trends, competitor activity, and audience sentiment.
  • Work closely with media partners on placements, sponsorships, and press coverage to expand brand
    reach.
  • Collaborate closely with designers and producers to brief, guide, and review visual and video content,
    ensuring it aligns with brand guidelines and communication objectives.
  • Track content performance (engagement, reach, conversion-supporting metrics) and use insights to
    continuously improve content quality and output.
  • Ensure all content maintains brand consistency, accuracy, and compliance with company and OEM
    (Changan) brand guidelines.
  • Support crisis communication and reputation management as needed, ensuring messaging protects
    brand trust.

Background and experience:

  • 3–5 years' experience in brand communications, content creation, PR, or digital marketing, ideally in
    automotive, consumer goods, or a related industry.
  • Strong writing skills across formats — brand storytelling, sales/promotional content, and press
    release/media writing.
  • Solid understanding of social media platforms (Facebook, TikTok, Instagram, YouTube) and content
    formats that perform well on each.
  • Hands-on experience managing content posting schedules and paid social boosting/campaigns.
  • Experience working with media outlets, designers, and video producers to deliver multi-format content.
  • Good understanding of brand positioning and reputation management principles.
  • Analytical mindset, comfortable using social media/analytics tools to track and report content
    performance.
  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • Fluent in Khmer and English (business level).
  • Strong storytelling and brand communication skills
  • Deep social media and digital content fluency
    Cross-functional collaboration with media, design, and production partners
  • Market awareness and ability to translate trends into content decisions
  • Attention to brand consistency and quality control
  • Organized project management across multiple content workstreams

If you're interested, please send your CV to:

RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought, and in living our values on a day-to-day basis.

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