Senior Brand Manager

Senior Brand Manager (12-Month Fixed-Term Contract)

About the Role

Essity is home to leading brands including TENA®, Bodyform®, Cushelle®, Velvet®, Plenty® and Tork®, helping to improve health and well-being for millions of people every day.

We're looking for a Senior Brand Manager to join our Consumer Goods team on a 12-month fixed-term contract. This role will lead the activation and growth of Plenty®, one of the UK's leading household towel brands, through the delivery of effective marketing campaigns, product initiatives and digital activities.

This is a hybrid role based in Didsbury, Manchester, with three days per week in the office and up to two days working from home.

What You Will Do

• Deliver brand plans and campaigns across ATL and BTL channels.

• Lead TV, digital, social and shopper marketing activities to drive brand growth.

• Partner with commercial, category, global marketing and agency teams to deliver brand objectives.

• Manage external agencies, including briefing, campaign development and performance evaluation.

• Support product launches, packaging updates and product range development.

• Drive brand presence across retailer websites, owned channels and social media platforms.

• Manage marketing budgets and monitor performance against KPIs.

• Analyse market and consumer data to identify growth opportunities.

• Support artwork development and approval processes.

• Provide guidance and support to the Assistant Brand Manager on key projects.

Who You Are

You will bring:

• Previous brand marketing experience, ideally within FMCG or a consumer goods environment.

• Strong project management and stakeholder management skills.

• Experience delivering integrated marketing campaigns across digital and traditional channels.

• Commercial awareness and a data-driven approach to decision-making.

• Excellent communication and presentation skills.

• Strong organisational skills with the ability to manage multiple priorities.

• Proficiency in Excel and PowerPoint.

• A collaborative, proactive and results-focused mindset.

What We Can Offer You