Senior Data Analyst, Affiliate Marketing
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Coupang Taiwan is looking for a Senior Analyst to join our Affiliate Marketing Operations. In this role, you will work within the Growth Analytics team to enable marketing campaigns across various affiliate channels. You will partner closely with marketing stakeholders to build performance reporting and data feeds, while analyzing user behavior to support campaign operations and "wow" our customers! Additionally, you will collaborate with engineers to develop marketing products and tracking features, with the opportunity to contribute to building data models and improving our data pipelines.
What You Will Do
- Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds.
- Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights.
- Maintain a high bar for quality and accuracy. Provide clear documentation of work and code.
- Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results.
- Communicate effectively and proactively with internal stakeholders.
- Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports.
Basic Qualifications
- Bachelor’s degree or equivalent experience
- 5+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau)
- Foundational knowledge of statistical concepts and testing methodologies
- Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data
- Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely
- Identify key drivers of performance and provide actionable insights to stakeholders through the application of data analytics, scripting and programming skills (Python, SQL) as well as any relevant tools.
Preferred Qualifications
- Master’s degree in Business Analytics, Data Science, or a related field
- Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions
- Experience in data ETL (Extract, Transform, Load) and data engineering principles
- Proficiency with Python or other scripting languages for advanced data manipulation
- Experience working in a global or multinational team environment
- Experience collaborating with the engineering team to develop products.
- Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
- LinkedIn Profile optional
- Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
- 1. What is your nationality? choose one
- 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/). choose one
- 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied. choose one
- 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fitment for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. choose one
- 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent. choose one
- 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues. choose one
- 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
- - Name of Relative(s) / 親屬姓名: optional
- - Relationship / 關係: optional
- - Working Org / Team / 任職組織/團隊: optional
- You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [[email protected]]. choose one
- Document Policy choose one