Senior Data Analyst, B2B
Summary
Own B2B analytics strategy at Cookunity, building executive dashboards, defining commercial-funnel KPIs, and driving insights on pipeline health, conversion, retention cohorts, LTV/CAC, and marketing attribution to SQLs and ARR.
- Analyze pipeline health and conversion rates
- Build executive dashboards and reporting
- Build marketing attribution to SQLs and ARR
- Collaborate on data modeling and analytics engineering
- Consolidate reporting across BI tools
- Create automated dashboards and metric packs
- Create single source of truth B2B metrics
- Define KPIs and data models for commercial funnel
- Develop retention cohorts and LTV CAC analysis
- Diagnose drivers of performance and risks
- Own B2B analytics strategy
- Present insights to senior stakeholders
- Support forecasting and planning
- Translate analytics into business recommendations