Senior Data Analyst Marketing Team
Lead retention and marketing analytics across the GoMining ecosystem by building lifecycle and retention frameworks, defining KPIs, analyzing user behavior, developing segmentation and personalization models, designing A/B tests, automating reporting, building dashboards, detecting anomalies, and partnering with CRM, Product, Marketing, and Data Engineering teams.
Responsibilities
- Build a scalable retention analytics framework across the customer lifecycle
- Define retention KPIs, lifecycle metrics, and marketing performance dashboards
- Analyze user behavior to improve engagement, retention, and customer lifetime value
- Deliver insights that support marketing and product decisions
- Develop customer segmentation and personalization strategies
- Design and analyze A/B tests for CRM campaigns and marketing initiatives
- Define experiment methodology, success metrics, and statistical evaluation
- Automate retention reporting and marketing performance monitoring
- Build dashboards and reporting systems
- Develop automated insights and anomaly detection
- Work with Data Engineering to ensure data quality and scalable analytics infrastructure
Requirements
- 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics
- Experience analyzing customer lifecycle, retention, and user behavior
- Experience designing and evaluating A/B tests
- Experience with CRM platforms such as Customer.io, Braze, Iterable, or similar
- Understanding of RFM and behavioral segmentation
- Experience building retention and marketing KPI frameworks
- Strong SQL and Python skills
- Experience with BigQuery, Snowflake, Redshift, AWS, or Google Cloud Platform
- Strong analytical mindset and ability to translate data into business decisions
- English B2/C1
- Experience with machine learning and recommendation systems
- Experience building real-time personalization models
- Experience in fintech, crypto, SaaS, or high-scale B2C products
Benefits
- Courses, English classes, and conferences with up to 100% reimbursement
- Corporate digital miners with passive income and no investment
- Retreats in international locations
- Memorable events with prizes
- Employee of the Month awards
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Opportunities to grow into expert or top management roles
- Flexible hours and remote work