Senior Director, Marketing Operations
Own and improve Fireblocks' marketing technology infrastructure, data governance, integrations, pipeline measurement, reporting, operational processes, budget, and global marketing operations team.
Responsibilities
- Govern and improve the global marketing technology stack.
- Define data governance standards and system integrations.
- Lead platform migrations, integrations, and enhancements.
- Measure and report pipeline performance from MQL through closed-won.
- Build attribution models, forecasting frameworks, and executive dashboards.
- Define funnel definitions, lead scoring models, and routing logic.
- Design and enforce global operational processes.
- Ensure marketing data accuracy, integrity, and completeness.
- Manage the marketing operations budget.
- Build, lead, and develop the marketing operations team.
Requirements
- 8+ years of B2B SaaS marketing operations experience, including 3+ years supporting a company with $100M+ ARR.
- 3+ years of people management experience leading a marketing operations function.
- Expertise with Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems.
- Experience with pipeline measurement, multi-touch attribution modeling, and funnel analytics.
- Experience architecting and governing marketing technology at scale.
- Strong command of Tableau, Domo, Looker, or equivalent BI tools.
- Entrepreneurial mindset and comfort in a fast-moving environment.
- Excellent communication skills for translating complex data into actionable recommendations.
- Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech marketing is preferred.
- Experience with ABM platforms and intent data tools is preferred.
- Experience with AI-powered marketing automation and agentic workflows is preferred.
Benefits
- Target bonus
- Equity grant
- Generous benefits