Senior Executive/ Assistant Manager (Consumer Marketing)

1. Partners Campaigns & Promotions

· Execute marketing calendar for campaigns with partners (Payment, Banks, CAG)

· Distribution of internal memos and briefing for staff

· Campaign performance tracking, reporting and invoicing if any

· Support Marketing manager in any marketing campaign planning and execution

2. Shilla Loyalty Program

Shilla Loyalty Program for Travelers

· Support marketing manager in the development of traveller APP

· Plan and execute CRM campaigns

· Assist marketing manager in partners’ management

· Track KPIs for post-campaign reporting, analysis

Shilla Access Program (Airport Pass Community)

· Manage day to day operational needs

· Partner with Promotions team to run sales-driving initiatives

· Collaborate with CAG APIC team and Changi tenants to drive acquisition

3. Maintenance and monitoring of Shilla’s platforms Maintain Shilla social media calendar

· Monitor feedback and comments on Shilla’s platform

· Manage any consumer dispute with Customer Service team

· Ensuring promotions are updated on both Shilla’s corporate site and social channels

4. Shilla Initiatives

· Manage agency during campaigns

· Oversee drafting of press releases, media drops etc

· Facilitate press release approvals with HQ, management and partners

5. Ad-hoc Initiatives

· Fluid to take up ad-hoc responsibilities

· Flexibility to shift amongst teams

Requirements:

· Minimum 3-4 years in a similar capacity, preferably in retail, hospitality, or beauty industries

· Degree/Diploma in Marketing or equivalent

· Great command of written & spoken English & Chinese necessary for copywriting

· Proficient in Microsoft Office suite (Excel, PowerPoint)

· Experience in loyalty marketing a bonus

· Independent self-starter with strong business acumen

· Good team-player with high EQ and ability to manage multiple-stakeholder relationships and external partners

Creative, resourceful, pro-active with can-do attitude