Senior Manager, Community Marketing

Develop and launch community marketing programs in North America, including community strategy, events, engagement programs, member communications, scalable content, performance metrics, and cross-functional collaboration.

Responsibilities

• Develop the community marketing strategy for North America
• Define the community vision, audience segmentation, program pillars, success metrics, and roadmap
• Execute events, regional meetups, webinars, and user groups
• Develop member-facing communications
• Build a content engine from community engagement
• Define and report on KPIs and program insights
• Optimize programs using data
• Collaborate with marketing, design, account management, and commercial strategy teams

Requirements

• 10+ years of B2B marketing experience
• At least 5 years focused on community building
• Experience executing virtual and in-person community events
• Experience with webinars, meetups, third-party sponsorships, and flagship events
• Experience managing event promotion and logistics end-to-end
• Ability to establish KPIs, measure success, and use insights to inform strategy
• Strong relationship skills
• Excellent written and verbal communication skills
• Ability to travel domestically and internationally 30% or more