Senior Manager, Marketing Analytics

Serve as the analytical backbone of Ripple's growth marketing engine by leading measurement, visualization, reporting, and insights infrastructure across growth marketing. Partner with Growth Marketing, Finance, RevOps, and other teams to improve data quality, reporting efficiency, forecast accuracy, and budget allocation decisions using AI-powered tools and predictive modeling.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions.
• Lead visualization and reporting infrastructure across growth marketing.
• Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses.
• Partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution and performance measurement frameworks using AI and machine learning.
• Apply AI-powered tools and predictive modeling to surface insights and trends.
• Support experimentation programs with A/B testing and lift analyses.
• Build reporting connecting spend to pipeline and revenue using Salesforce, Tableau, MCI, and other platforms.
• Automate reporting and analytics workflows using AI.
• Ensure data quality and integrity across CRM and marketing systems.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts applied to marketing analytics.
• Strong proficiency in data visualization tools such as Tableau or Looker.
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.
• Proficiency in SQL; Python or R experience is a plus.
• Experience leading forecasting and budget analysis with Finance and Revenue Operations.
• Excellent communication skills for technical and executive audiences.
• Strong cross-functional collaboration skills.

Benefits

• Professional development budget
• Flexible in-office days with teams deciding which 10+ days per month to attend
• Bi-weekly all-company meetings with the Leadership Team
• Team offsites, team bonding activities, and happy hours
• Competitive bonuses and equity
• Health, retirement, family forming, and family support benefits
• Employee giving match
• Mobile phone stipend
• R&R days
• Wellness reimbursement and onsite and virtual programming
• Generous vacation policy
• Parental leave and family planning benefits
• Catered lunches and fully stocked kitchens