Senior Manager_Marketing Communication_ Bosch Mobility India (M/MBR-IN)

Job Purpose / Objective

Develop the overall regional communication strategy for Mobility Business in India

Setup and control regional communication plan

Conduct regional campaigns and co-marketing activities incl. transformation communications

Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy

Responsible for regional-specific academy for product description and internal trainings

Communications Strategy

Define, implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region
Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines and relevant domain.
Setup and control regional communication plan
selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domain communicators)"

Campaigns

Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams
Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy
Lead transformation events – collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
Performance analysis for communication activities in the region
Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region

Knowledge Mgmt.

Resource Management

Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns)
Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region

Cross Channel Marketing Management

Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
Plan and execute cross channel marketing campaigns

Education:

Bachelors Degree (Any stream) - Mandatory
Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory

Experience:

Mandatory experience in the area of communications

Group 3 with TP1 membership.

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