Senior Manager, Membership Marketing

About AILA

Founded in 1946, the American Immigration Lawyers Association (AILA) is a nonpartisan, nonprofit bar association of more than 18,000 attorneys and law professors who practice and teach immigration law. AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and support the professional development of its members. Headquartered in Washington, DC, AILA provides continuing legal education, policy resources, and advocacy leadership through its national network of chapters and committees.

About the Team

AILA's Marketing and Business Development Department drives AILA's brand, membership growth, and non-dues revenue strategy. Its marketing function identifies and acts on member needs to shape campaigns, communications, and the overall member experience, while its business development function builds revenue through exhibitor, sponsorship, and partnership relationships across AILA's conferences and programs. Together, these functions grow membership, diversify revenue, and strengthen the value of AILA membership.

About the Role

The Senior Manager, Membership Marketing leads AILA’s marketing strategy and execution, supporting AILA’s membership acquisition, engagement, and retention goals at AILA, owning the end-to-end lifecycle marketing approach for membership. This position converts AILA’s business objectives into data-driven campaigns across email, web, and digital channels to enhance retention, renewal, and member engagement. The role partners closely with the Membership, Product, and Marketing teams, and manages one or more staff members.

What You'll Do

Membership Growth & Retention

• Develop the marketing strategy for membership acquisition, engagement, and retention as well as improving renewal rates, reducing churn, and increasing lifetime value
• Translate business goals into clear lifecycle strategies and marketing plans

Lifecycle Marketing Programs

• Build and optimize scalable lifecycle campaigns, including onboarding, engagement, renewal, winback, and reactivation
• Plan and execute integrated campaigns across email, web, and digital channels
• Own campaign calendars, timelines, and execution from concept through launch

Data & Experimentation

• Analyze engagement trends and churn drivers to inform strategy and priorities
• Implement testing frameworks (A/B testing, control groups) to measure impact and improve performance
• Track and report on key metrics, including retention, renewal, and campaign effectiveness

Segment & Personalize the Member Experience

• Develop audience segmentation strategies based on behavior, tenure, and engagement
• Deliver targeted, relevant messaging across lifecycle stages
• Continuously improve personalization and communication effectiveness

Partner Cross-Functionally

• Collaborate closely with Membership to improve the end-to-end member experience
• Align with Product and other teams on strategy, messaging, and execution

Test and Scale New Approaches

• Evaluate and pilot new channels and tactics (e.g., SMS, push) to increase engagement
• Support go-to-market strategy for new or evolving membership offerings