Senior Manager of Corporate Communications

Job Summary

The Senior Manager of Corporate Communications is responsible for maintaining the company’s reputation, fostering community relationships, and ensuring effective communication across various channels. This position involves collaborating with leadership, monitoring trends, and executing strategic internal and external communication initiatives. The ideal candidate will have strong writing skills, an understanding of social media, and the ability to analyze metrics for continuous improvement.

Principle Duties and Responsibilities

Internal Communications:

• Ensures integrity and consistency of messages throughout the organization.

• Coordinates HR communications schedule including employee announcements, benefits communications, recruiting, policy decisions, etc.

• Provides strategic direction, additional scope of focus, and quality control.

• Protects company messaging wherever it is used, outside of specific brand marketing.

• Oversees and reviews internal communications, e.g., Best of the Bark, Shoptalk, etc.

• Maintains and enhances the Intranet.

• Leads social media efforts outside of marketing.

• Participates in internal team for crisis communications and related technology

• Works with individual leaders for communications within Segments, Business Units, and corporate.

• Oversees video messaging and live “town hall” programs.

• Engages/participates in special internal events.

• Written messaging for internal users

External communications:

• Manages ufpi.com

• Manages PR including messaging, press releases, story/article placement, and speaking engagements for leadership.

• Manages Investor Relations communications

• Tracks, collects, and analyzes metrics to continually measure, enhance, and adapt outreach efforts

• Coordinates with Marketing on publicity/outreach/messagin

• Performs other duties as needed.

Qualifications

Work Experience, Certifications and Education

• Ten+ years’ appropriate background/experience in PR, marketing, communications, or related disciplines

• Strong communications and interpersonal relationship skills

• Strong video and editing skills

• Proven successful track record designing and executing public relations campaigns

• Strong relationships or ability to build strong relationships with media outlets

• Experience in acting as company spokesperson with broadcast and print

• Exceptional writing and editing skills

• Solid experience with social media, including managing activities on/strategies for all major platforms

• Comfortable working with people at all levels of the organization

Competencies

• Decisiveness

• Deliberative Decision Making

• Leadership Communication

• Leadership Maturity

• Leading Change

• Organizational Savvy

• Strategic Talent Management

• Strategic Thinking