Senior Manager Paid Search

Own paid search strategy across Google Ads, Bing, and other search platforms while managing seven figures in monthly media spend. Build experimentation programs, design incrementality tests, optimize budgets and bidding, guide keyword and creative strategy, analyze attribution, and turn performance data into strategic recommendations.

Responsibilities

• Own paid search strategy across Google Ads, Bing, and other search engines.
• Build and scale a non-brand experimentation program.
• Design and run geo, holdout, bid, and budget tests.
• Set account strategy across budget allocation, bidding, audience targeting, impression share, and quality score.
• Lead campaign structuring, keyword strategy, audience strategy, and keyword architecture.
• Guide ad copy and creative testing.
• Partner with analytics to define reporting frameworks.
• Turn performance data into strategic recommendations.
• Apply analytical thinking to attribution and measurement.
• Stay effective as priorities shift.
• Serve as the subject matter expert on paid search and PPC trends.

Requirements

• 5 to 7+ years of SEM and paid search experience.
• Experience managing, optimizing, and scaling seven figures in monthly media spend.
• Experience scaling paid search beyond brand into non-brand growth.
• Hands-on experience designing and interpreting incrementality, geo, holdout, and A/B tests.
• Strong quantitative and analytical skills.
• Expertise with Google Ads, Bing Ads, and other PPC platforms.
• Experience with Google Analytics and internal reporting tools.
• Ability to work independently and influence multiple teams and stakeholders.
• Ability to adapt quickly as priorities shift.
• Proficiency in Excel, PowerPoint, and Word.
• Google Ads or Bing certification is a bonus.
• Financial services experience is a bonus.

Benefits

• 10% annual target bonus
• 401(k) with up to 3.5% company match
• 23 days of annual paid time off
• 7 paid holidays
• 20 additional flex remote days annually
• 5 company-wide office-optional weeks tied to major holidays
• 1 service day annually
• Paid parental bonding leave
• Health, vision, and dental coverage
• Life and disability insurance covered 100% by the company