Senior Marketing Analyst

Execute and optimize performance marketing campaigns across Meta Ads and Google Ads, use metrics to improve results, plan GEO and SEO strategies, identify acquisition opportunities, and use automation and artificial intelligence to scale campaign optimization.

Responsibilities

• Manage and optimize Meta Ads and Google Ads campaigns
• Analyze campaign metrics and continuously improve results
• Plan and execute GEO and SEO positioning strategies
• Identify acquisition growth opportunities and propose new customer-acquisition ideas
• Use automation and artificial intelligence tools to optimize campaigns at scale
• Track and report campaign performance
• Map and negotiate participation in chambers or forums to increase brand visibility and networking

Requirements

• More than 5 years of experience in digital marketing
• Experience in B2B industries
• Knowledge of Meta Ads and Google Ads
• Analytical skills for evaluating metrics and improving results
• Proactivity and autonomy
• Adaptability to a changing and dynamic environment

Benefits

• Remote work
• Flexible schedule
• Three weeks of vacation
• Home allowance
• Health allowance