Senior Marketing Executive (Integrated & Community)
Job Summary
Vertical Institute is looking for a Senior Marketing Executive to drive brand, social media, community, events, partnerships, and marketing communications initiatives.
Prior marketing experience in the education industry is mandatory for this role.
The successful candidate will work closely with the Digital & Growth Marketing Manager to strengthen brand visibility, audience engagement, and community presence across B2C and B2B audiences.
Key Responsibilities
Social Media & Brand Marketing
Manage the organic social media strategy and content calendar across key platforms.
Plan and execute social media campaigns to increase brand awareness and engagement.
Develop content ideas and direction while maintaining brand voice and messaging.
Create content for working professionals, HR leaders, business owners, and enterprise decision-makers.
Monitor social media performance and recommend improvements.
Events & Community Marketing
Plan and execute workshops, networking sessions, events, and community initiatives.
Coordinate events with internal teams, instructors, vendors, partners, and stakeholders.
Develop initiatives to strengthen engagement with the alumni and learner community.
Support partnership and co-marketing campaigns.
Coordinate event communications and post-event engagement.
Marketing Communications & Content
Manage marketing assets and communications across email, event materials, landing pages, presentations, and promotional content.
Manage owned communication channels including EDM, Telegram, and WhatsApp Channels.
Work with designers, content creators, and external partners to deliver marketing materials.
Ensure customer-facing communications are accurate and consistent with brand guidelines.
Public Relations & Partnerships
Support the management of the company's Public Relations agency.
Coordinate PR activities and external communications.
Support partnerships and co-marketing initiatives with external organisations.
Coordinate partnership activations.
Performance & Reporting
Track social media, event, community, and brand performance.
Prepare regular marketing reports covering reach, engagement, audience growth, and campaign performance.
Use marketing insights to improve content, messaging, events, and community initiatives.
Requirements
3–5 years of experience in integrated marketing, brand marketing, digital marketing, social media marketing, or community marketing.
Mandatory: Prior marketing experience in the education industry.
Strong experience managing social media from planning through execution.
Experience managing EDM/email marketing and owned communication channels such as Telegram or WhatsApp Channels.
Experience planning and executing marketing events or community initiatives.
Strong written and verbal English communication skills.
Strong attention to detail and brand consistency.
Ability to interpret marketing performance data.
Strong project management and organisational skills.
Ability to manage multiple projects independently.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Experience
Experience in EdTech, training, or professional education.
Public Relations or media relations experience.
Familiarity with social media advertising platforms and analytics tools.
Partnership or co-marketing experience.
About Vertical Institute
Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.