Senior Marketing Executive

Company Profile

At Maya, we are a global marketing agency dedicated to building high-impact FMCG and food brands through integrated strategy, creative excellence, and performance-driven execution. We partner closely with ambitious brands to transform insights into powerful stories, and strategies into measurable growth. From brand building to digital performance, we deliver end-to-end marketing solutions that drive visibility, engagement, and commercial success across regional and international markets.

Job Description

1. Multi-Brand Marketing Management

• Plan and execute marketing activities for multiple brands across various markets.

• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.

• Support brand launches, product campaigns, and market expansions.

2. Digital Marketing & Advertising

• Plan, manage, and optimize digital advertising campaigns (Meta, Google, LinkedIn, etc.).

• Work with internal teams or agencies on performance marketing, tracking, and reporting.

• Analyse campaign results and continuously improve ROI and lead quality.

3. Content Strategy & Writing

• Develop and write marketing content including social media posts, website content, EDMs, sales decks, brochures, and press releases.

• Ensure content is aligned to brand voice for both B2C and B2B audiences.

• Oversee content calendars and coordinate production with designers and agencies.

4. B2B & Client Marketing Support

• Support sales teams with marketing tools such as product presentations, sales kits, and trade materials.

• Assist in trade marketing, exhibitions, and international trade shows.

• Manage communications with distributors, partners, and key clients when required.

5. Campaign & Project Management

• Manage marketing projects from ideation to execution across different timelines and stakeholders.

• Coordinate with internal teams, designers, suppliers, and agencies.

• Ensure marketing deliverables are completed on time and within budget.

6. Market & Performance Analysis

• Track and report on brand performance, campaign metrics, and market trends.

• Conduct competitor analysis and consumer insights to support strategy planning.

• Provide actionable recommendations based on data.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

• Minimum 4–6 years of marketing experience in FMCG, F&B, or B2B sectors.

• Proven ability to manage multiple brands and cross-market campaigns.

• Strong knowledge of digital advertising platforms and performance marketing.

• Excellent content writing and storytelling skills.

• Experience in client management, distributor coordination, or sales support marketing.

• Strong project management, organization, and communication skills.

• Able to work independently while collaborating across departments.

• Comfortable working in a fast-paced, growth-driven environment.
  
  Preferred Attributes

• Experience in regional or international markets.

• Exposure to trade shows, exhibitions, and overseas partners.

• Agency experience is a plus.

• Strong sense of ownership, leadership mindset, and problem-solving ability.