Senior Marketing Specialist
You will help define marketing objectives with senior leadership, translate goals into actionable plans, execute quarterly and annual marketing strategies, coordinate with business unit marketing leads and community teams, manage project workflows across social media, web, chat, content, and video channels, track performance, develop consistent brand narratives with Brand and PR teams, support campaign planning and budget tracking, and use your professional network and industry knowledge to support business development and team growth.
Responsibilities
- Assist in defining marketing objectives with senior leadership
- Translate high-level goals into actionable plans
- Execute quarterly and annual marketing strategies and tactics
- Coordinate with business unit marketing leads and local or community management teams
- Manage project workflows across social media, web, chat, content, and video channels
- Track performance and identify areas for improvement
- Develop and maintain a consistent narrative with Brand and PR teams
- Manage a portfolio of products across multiple brands and customer segments
- Support campaign planning and budget tracking
- Leverage professional networks and industry knowledge to support business development and team growth
Requirements
- 5–8 years of experience in technology, financial services, or fintech companies
- At least 2 years of experience in a marketing specialist role
- Ability to contribute to growth metrics such as web traffic, leads, client conversions, or revenue generation
- Ability to use AI to improve work efficiency
- Familiarity with multi-brand or multi-audience product portfolios
- Basic understanding of conversion funnels
- Experience supporting budget management
- Ability to make data-informed recommendations on marketing program trade-offs
- Project management skills
- Experience engaging with user or developer communities to support technology adoption
- Ability to communicate effectively with senior stakeholders
- Professional network to support business objectives and team scaling efforts