Senior Marketing Specialist

Primary Responsibilities

• Develop, design, execute, and optimize marketing strategies and creative assets to drive member acquisition, product adoption, engagement, and retention.
• Monitor market conditions, identify trends, and provide product, positioning, and pricing recommendations.
• Conduct regular reviews of products and services to ensure offerings remain competitive and continue to meet evolving member needs and expectations.
• Partner with member experience and business development teams to effectively position and promote products and services in support of organizational growth objectives.
• Collaborate with internal and external partners to identify and define high-value consumer segments using internal data, third-party data, and market research.
• Develop, monitor, and report on key performance indicators (KPIs) related to acquisition, engagement, retention, and overall product performance.