Senior PR Manager
Own Upvest's PR strategy across Europe, with a strong focus on Germany. Build relationships with tier-1 journalists, lead press office activities, drive press announcements and media commentary, shape thought leadership, and support senior spokespeople for media appearances.
Responsibilities
- Own and execute Upvest's PR strategy across Europe with a focus on Germany
- Build, maintain and deepen relationships with tier-1 journalists across business, fintech and financial services media
- Lead press office activities, including inbound requests, proactive pitching and reactive communications
- Drive press announcements, exclusives, background briefings and media commentary end to end
- Shape thought leadership and agenda-surfing opportunities with leadership
- Prepare, brief and support senior spokespeople for interviews, panels and media appearances
- Leverage events, awards and industry moments to strengthen media relationships and narrative visibility
Requirements
- 5+ years of PR experience, ideally in fintech, finance, investment or B2B SaaS
- Strong existing network of relevant tier-1 media contacts in Germany, ideally also the UK
- Experience leading complex PR stories with strong news judgment and strategic framing
- Experience with technical, regulated or API-driven products
- Hands-on senior stakeholder management and executive briefing experience
- Excellent written and verbal communication skills with strong storytelling ability
- Outcome-focused mindset and ability to prioritize signal over volume
- Comfort working in a fast-paced scale-up environment with high ownership
- Experience building an in-house PR function is a plus
- Experience using events and awards as strategic PR levers is a plus
- German language skills at C1-C2 level are a plus
Benefits
- €20,000 per year AI tools budget
- 30 days of annual leave
- Sports benefits
- Confidential professional coaching
- Remote work abroad for up to 183 days per year
- One-month fully paid sabbatical after every four years
- Personal development budget
- Flexible work across Berlin, London or Tallinn hubs, hybrid or remote across Europe
- Employee equity participation program
- Company-wide events, dinners, offsites and holiday party
- Employee Resource Groups