Senior Product Marketing Manager

CTERA provides a foundation for enterprise data. We erase the boundaries across edge and cloud environments and unify file and object storage, while powering human collaboration alongside AI-driven systems. The result is a unified, secure, intelligent data fabric that transforms fragmented data silos into information accessible everywhere, on any device.

Our software-defined intelligent data platform powers global file services for some of the world’s most demanding organizations — distributed enterprises, government agencies, healthcare systems, and media companies. With deep AI integrations and a growing presence across cloud hyperscalers and OEM partnerships, we’re shaping how the next generation of data infrastructure gets deployed and managed.

We’re a ~200-person company with the energy of a growth-stage business and the credibility of a proven platform.

CTERA is looking for a Senior Product Marketing Manager to lead GTM execution across a complex, multi-audience market. This is an IC role sitting at the intersection of product, sales, and programs/field marketing. You’ll drive messaging and positioning, support multi-channel GTM motions spanning the IT channel, OEM partners, and cloud marketplace programs, and produce the content and enablement that attracts buyers and moves deals.

This is a highly hands-on individual contributor role. Reports directly to the VP of Product Marketing and works alongside experienced PMM and content teammates. This is not a one-track launch role. We drive strategy for campaigns and messaging, produce content rapidly, launch products, engage with partners and customers, and support multiple GTM motions running in parallel.

Requirements

• 6+ years of B2B product marketing experience, ideally in data management, storage, infrastructure, AI, or adjacent technology markets
• Technically fluent: comfortable engaging with engineers, SEs, and technical buyers; able to translate complex capabilities into clear value propositions without needing a technical escort. We don’t expect you to know all of the above technologies or even a particular one in depth, but you must be comfortable diving in and learning fast
• Proven ability to own GTM workstreams end-to-end — from initial positioning brief through to field-ready assets — independently
• Strong writer who produces a compelling first draft across formats, from one-pagers to web copy to executive messaging
• Hands-on with AI tools (e.g., Claude) and actively use them to work faster and better – AND you apply strong human judgement to improve AI outputs and truly own the deliverable.
• Comfortable with ambiguity and context-switching across multiple concurrent workstreams and GTM motions
• Experience marketing to IT infrastructure buyers: e.g., storage admins, IT ops, infrastructure architects, and/or enterprise decision-makers in data-adjacent teams (e.g., security)

Responsibilities

• Lead Product messaging for target buyer personas across IT infrastructure, data management, security, compliance, and AI use cases
• Drive product marketing execution across IT channels, OEM partnerships, and cloud hyperscaler/marketplace programs. You may not have run GTM across all of these before, but you’ll own learning, gaining experience, and delivering across all of them
• Produce high-quality marketing content at speed: solution briefs, battlecards, sales plays, web copy, videos, and launch materials — using AI tools to amplify your output
• Build and maintain competitive intelligence: track the landscape, produce battlecards, brief sales on competitive positioning
• Partner with product management to translate roadmap into compelling positioning, messaging, use cases, and coordinated launch plans that we’ll execute with our partner orgs.
• Develop sales enablement tools that field teams and channel partners actually use
• Coordinate with content and demand gen teammates to ensure messaging consistency across the funnel and across GTM motions