Senior Product Marketing Manager, Enterprise
This role empowers regional commercial and marketing teams to drive revenue growth across SaaS markets. It involves packaging value propositions, leading product launches, creating go-to-market playbooks and marketing content, conducting customer and competitive research, enabling sales and partner teams, and coordinating with Product, Marketing, and Sales stakeholders.
Responsibilities
- Create go-to-market playbooks and campaigns
- Lead strategic product launches
- Use market research, competitive analysis, and local insights to inform positioning and identify growth opportunities
- Develop website copy, blog posts, case studies, white papers, presentations, and sales enablement tools
- Develop and deliver training, tools, and resources for sales and partner teams
- Collaborate with Product, Marketing, and Sales teams
Requirements
- 6+ years of B2B product or customer marketing experience
- Experience in fintech, payments, banking, or financial services
- Experience delivering go-to-market programs
- Market research and competitive analysis skills
- Experience managing and executing global projects with measurable results
- Excellent communication and analytical skills
- Fluent written and spoken English
- Ability to work independently, meet deadlines, and adapt in a changing market