Senior Product Marketing Manager, Institutional Data
Own the commercial case and product marketing narrative for bringing high-value proprietary institutional data onchain, including value-chain analysis, provider positioning, competitive governance, canonical content, and commercial strategy.
Responsibilities
- Map the end-to-end institutional data value chain and identify participant motivations.
- Own positioning for proprietary data distribution and onchain adoption.
- Create a Product Marketing Playbook and provide strategic input to content, events, and PR teams.
- Maintain the competitive landscape and equip GTM teams to differentiate data solutions.
- Partner with Product and Sales to shape pricing, packaging, and commercial structures.
Requirements
- At least 6 years of experience in product marketing or strategy.
- Deep fluency in institutional data licensing, distribution, and commercial structures.
- Ability to translate complex data workflows and technical distribution mechanics into business-focused value propositions.
- Understanding of institutional data providers, onchain consumers, and DeFi data consumption.
- Experience building positioning for data providers.
- Experience owning GTM strategy and execution for platform or infrastructure launches.
- Strong collaborative skills and ability to lead marketing for a complex category.
- Preferred: experience at a major data vendor, technical background, API-based distribution experience, or familiarity with onchain data infrastructure, oracles, or DeFi protocols.
Benefits
- Long-term incentives
- Comprehensive benefits