Senior Product Marketing Manager (m/w/d)

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design., Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders. Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily. Create sales enablement assets that shorten enterprise sales cycles and improve win rates. Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome. Develop thought leadership content that builds credibility with deeply technical audiences. Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points. Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain., 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, me...

Fähigkeiten

Go to Market Strategy, Go to Market Strategie, Sales Enablement, PLM, Product Lifecycle Management, Digital Twin, Product Marketing, Technical Product Sales, Enterprise Software