Senior Product Marketing Manager
Lead go-to-market for a new AI-native product line as the sole product marketing manager, partnering with Product, Engineering, and Sales to define positioning, launch capabilities, support enterprise and government deals, translate complex AI and data capabilities into executive narratives, build prototypes and demos, refine competitive positioning, and enable sales.
Responsibilities
- Own end-to-end go-to-market strategy for new products and major feature releases
- Develop differentiated positioning and messaging grounded in deep technical understanding
- Partner closely with Sales on live enterprise and government deals to improve win rates
- Translate complex AI and data capabilities into clear executive narratives
- Build prototypes, demo flows, and lightweight artifacts using frontier AI tools to accelerate feedback and revenue
- Continuously refine competitive positioning based on market, regulatory, and threat landscape shifts
Requirements
- 5+ years of B2B or B2G product marketing experience
- Proven track record launching new or early-stage products
- Experience supporting complex enterprise or public sector sales cycles
- Strong technical fluency with APIs, data pipelines, AI agents, and deployment models
- Hands-on AI user who regularly experiments with tools like Claude Code, GPT, or agent frameworks
- Ability to prototype functional experiences or lightweight tools in addition to crafting messaging
- Resourceful, high-ownership operator who thrives in fast-moving, ambiguous environments