Senior Product Marketing Manager
Own go-to-market strategy for Upvest product launches across Europe and the UK, crafting product messaging and positioning, developing enablement content, showcasing the product, driving growth campaigns, and building thought leadership.
Responsibilities
- Own Upvest's product messaging and positioning.
- Own go-to-market communications plans for product launches.
- Create product marketing materials for different ICP segments.
- Drive product thought leadership and build the product community through events.
- Translate market and client insights into actionable input for Product and Growth teams.
Requirements
- 5+ years of product marketing experience in B2B SaaS, ideally in fintech, investments, or API-driven infrastructure.
- Proven ability to translate complex technical product features into clear, value-driven narratives across multiple ICPs.
- Experience driving go-to-market strategies for product launches at scale-ups.
- Strong collaboration skills with Product, Sales, and Marketing stakeholders.
- Background in finance or investments.
- Comfort setting KPIs and measuring impact.
- Hands-on ownership combined with strategic thinking.
- Strong written and verbal communication skills for technical and non-technical audiences.
Benefits
- €20,000 per year for AI tools
- 30 days of annual leave
- Sports benefits
- Confidential professional coaching
- Remote work abroad for up to 183 days per year
- One-month fully paid sabbatical after every 4 years
- Personal development budget
- Flexible work environment across Berlin, London, or Tallinn
- Employee equity program
- Company-wide events, dinners, offsites, and holiday party