Senior Product Marketing Specialist Crypto and Advanced Trading

Drive product positioning, adoption, and engagement for Bitpanda’s crypto and advanced trading products by developing go-to-market strategies, translating product value into campaigns and messaging, analysing user behaviour and funnel health, and measuring adoption, retention, and revenue contribution.

Responsibilities

• Own and execute product marketing strategy and value positioning for crypto and advanced trading products.
• Track funnel health and user behaviour across crypto investor segments and develop acquisition, activity, and retention strategies.
• Collaborate with Product, Marketing, Customer Support, and Commercial teams on go-to-market initiatives, launches, campaigns, and engagement programs.
• Design and execute multi-channel campaigns that build awareness, trust, and engagement.
• Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution.
• Translate insights into actionable strategies.

Requirements

• Proven product marketing experience focused on crypto products.
• Deep understanding of crypto user behaviour and market dynamics.
• Ability to simplify complex concepts while maintaining credibility.
• Experience measuring funnel health and campaign performance.
• Strong project management and cross-functional collaboration skills.
• Exceptional communication and storytelling abilities.

Benefits

• Hybrid work model combining onsite collaboration and remote work.
• Up to 25 additional days per year to work from a city or country of your choice.
• Participation in a stock option plan.
• Confidential coaching, counselling, and mental health resources through OpenUP.
• Three additional paid days off after six months of employment.
• Unlimited access to Udemy online courses.
• Discounts, rewards, and perks from global partners.
• Eight weeks of additional gender-neutral new parent leave.
• Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin.
• Recognition and rewards for tenure.
• Bitpanda-branded merchandise.
• Company events.