Senior Traffic Manager
Summary: This role focuses on overseeing the entire paid player acquisition strategy for an online sports betting operator, ensuring successful media buying and campaign management across various platforms.
Main Responsibilities:
Plan, launch, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads.
Manage media budgets and allocate them across the best-performing audiences (lookalike, retargeting, sports interests).
Design and test compliant pre-landers to improve qualification and conversion rates.
Keep advertising accounts eligible and compliant with gambling certifications and platform advertising policies.
Set up and maintain tracking across the funnel using tools like Meta Pixel, Google Tag Manager, and GA4.
Use performance tracking tools (e.g., Voluum, Keitaro) for campaign attribution.
Monitor key metrics daily: CPC, CTR, conversion rate, CPA, FTD cost, and ROAS.
Collaborate with the creative team to produce high-converting ads, including user-generated content and testimonials.
Test new marketing angles and formats continuously to find effective strategies.
Manage acquisition as a P&L, balancing budgets based on performance metrics.
Work with product and tech teams to enhance sign-up and deposit processes.
Key Requirements:
5+ years in paid digital acquisition, particularly in iGaming or sports betting.
Strong expertise in Meta Ads and Google Ads; familiarity with TikTok Ads.
Ability to independently manage tracking stacks (GTM, GA4, etc.).
Advanced analytical skills, particularly with Excel or Sheets and Looker Studio.
Fluency in French and professional proficiency in English.
Nice to Have:
Experience with gambling certifications.
Knowledge of SQL.
Experience in fintech, e-commerce, or mobile app domains.