SEO/SEM Generalist
Coins is seeking an SEO/SEM Generalist to manage SEO and SEM strategies, combine analytical skills with hands-on execution, improve online visibility, and collaborate cross-functionally to create measurable customer and business impact.
Responsibilities
- Conduct keyword research to identify high-value search terms for business objectives
- Optimize website content, landing pages, and app store listings for improved search rankings
- Monitor and report on organic search performance using Google Analytics, Google Search Console, and SEMrush/Ahrefs
- Implement technical SEO practices including site speed optimization, schema markup, and mobile optimization
- Collaborate with content creators to produce SEO-friendly content
- Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
- Optimize ad copy, targeting, and bidding strategies to maximize ROI
- Track, analyze, and report campaign performance with actionable insights
- Manage budgets and ensure campaigns meet performance KPIs
- Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
- Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–4 years of experience in SEO, SEM, or digital marketing
- Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
- Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress
- Strong analytical, problem-solving, and project management skills
- Experience in fintech, e-commerce, or crypto is a plus
Benefits
- Meaningful cross-functional collaboration
- Opportunities for career advancement in a fast-growing organization
- A culture that welcomes data-backed ideas and meaningful impact