SEO Specialist
We are looking for an SEO specialist to own search at LegitGrails end to end. We are a luxury authentication platform running several web properties: our main storefront, which is on Shopify today, an education platform already in development on React, and a mobile app, alongside a library of 300+ real vs fake authentication guides. This role covers all of them, and the stack underneath it will change.
This is a hands-on role, not a strategy-only one. Our on-page work is already strong and our content engine already runs at volume. What we need is someone who can take an audit and actually ship the fixes, then move the things content alone can no longer move: domain authority, referring domain quality, and visibility inside AI answers.
What You'll Be Doing
Implementing SEO audit recommendations across our web properties, working alongside our developers
On-page and technical SEO: titles and meta descriptions, schema markup, internal linking, 301s, sitemaps, robots.txt, image alt text, page speed
Owning our library of 300+ real vs fake authentication guides: reviewing, optimizing and improving what exists, and briefing what comes next at 10 to 15 pieces per month
Building and coordinating backlink strategy, including vendor selection, brief writing and quality control
AI search optimization: making sure LegitGrails is found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews
Distributing our content on Reddit and niche forums, and supporting brand reputation in those communities
Light PR and outreach support: expert placements, interviews, editorial mentions
Bringing ideas: new article angles, brand-specific tools and calculators, formats we have not tried yet
Reporting on referring domains, keyword positions and organic traffic using Ahrefs, Google Search Console and GA4
Who This Role Is For
SEO specialists with proven, hands-on e-commerce experience, comfortable both on Shopify and on custom or headless front ends
People who can work with developers on technical fixes and see them through to shipped, not just documented
Specialists who treat backlinks as quality over quantity: editorial and expert placements, not bulk
Candidates comfortable working inside Reddit and forum communities without damaging brand reputation
Anyone who uses AI tools in their work and is fully transparent about where and how
English proficiency at B2 level or higher
Strong Differentiators
Experience in fashion, luxury or resale e-commerce
A clear understanding of how to preserve SEO performance through a platform migration, for example Shopify to React
A track record in AI search optimization (GEO), not only classic SEO
App Store Optimization experience, as we also run a mobile app
International or multilingual SEO experience
What You Can Expect
Fully remote, full-time, long-term collaboration with a global authentication platform
21 days of paid vacation per year
10 paid sick days per year
Properties with real traffic and a content engine already running, so your work compounds from day one
Direct collaboration with the Head of Marketing, the development team and the content team
Clear ownership: SEO currently sits across several people, and this role brings it under one owner
Clear standards and a team that takes the craft seriously, no shortcuts and no guesswork