Social & Digital Marketing Manager
KEY RESPONSIBILITIES
• Own social media strategy and execution — content calendars, platform planning, publishing, community management, campaign concepts and day-to-day optimisation across relevant channels.
• Run paid media hands-on — Meta Ads, Google Ads, LinkedIn and other relevant platforms, including campaign setup, targeting, pixels/tags, budgets, A/B testing, optimisation and performance reporting.
• Drive lead generation and conversion — build acquisition funnels, landing-page briefs, lead forms, retargeting journeys and measurable campaigns for Qoravanta and client accounts.
• Manage content production — write or refine copy, create strong creative briefs, coordinate graphic/video production, short-form content, shoots and creator/influencer collaborations.
• Build digital growth plans for clients — translate commercial objectives into channel strategy, media plans, KPIs, campaign calendars and practical execution roadmaps.
• Own analytics and reporting — GA4, platform analytics, UTM discipline, dashboards and clear reporting on CPL, CPA, ROAS, conversion rate, reach, engagement and pipeline contribution.
• Support SEO/SEM and web performance — keyword strategy, on-page priorities, paid search, website/landing-page optimisation and coordination with developers when technical changes are required.
• Use CRM and marketing automation effectively — lead capture, segmentation, email/WhatsApp journeys, remarketing, customer lifecycle campaigns and integration with sales follow-up.
• Manage client relationships — lead meetings, present results, defend recommendations, handle feedback, renew/expand accounts and maintain trusted day-to-day relationships.
• Contribute to new business — prospect for clients, leverage personal industry relationships, identify opportunities, prepare proposals/pitches and help convert leads into signed accounts.
• Manage partners when needed — freelancers, production houses, influencers, media suppliers and specialist agencies while retaining direct ownership of performance and quality.
Skills
Meta Business Suite / Ads Manager, Google Ads, Google Analytics 4 and Google Tag Manager; LinkedIn Campaign Manager experience is strongly valued.
• Working knowledge of SEO tools, keyword research, conversion tracking, pixels/events, retargeting, attribution and landing-page optimisation.
• Practical familiarity with CRM, email marketing and marketing automation platforms; ability to understand integrations and data flow is important.
• Strong Excel/Google Sheets and dashboard/reporting capability; Looker Studio or similar BI/dashboard tools are a plus.
• Comfort with Canva/Adobe tools and video/content workflows is expected; advanced design is not mandatory, but the candidate must be able to produce or adapt content independently when speed is required.
• Practical use of AI tools for research, content ideation, campaign productivity, analysis and workflow automation—combined with strong human quality control.