Social Media Coordinator

About GMF

The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.

Position Summary

The Social Media Coordinator supports the day-to-day management of GMF’s digital channels, including social media and website publishing.

This role serves as the primary owner of day-to-day social media channel execution, ensuring consistent, high-quality content across platforms and alignment with GMF’s voice and standards.

The coordinator plays a key operational role in implementing GMF’s digital communications strategy—translating institutional priorities into clear, timely, and well-executed content across channels. The role works under the strategic direction of the Manager, Digital Communications.

Key Responsibilities

Social Media Channel Management (Execution-Level Ownership)

• Lead the day-to-day management of GMF’s social media channels, including drafting, scheduling, and publishing content across platforms (LinkedIn, X, Instagram, Bluesky, and others)
• Serve as the primary owner of channel execution, ensuring consistency in voice, timing, and content presentation
• Apply platform-specific best practices to optimize content performance and audience engagement
• Monitor real-time trends and engagement to inform day-to-day content decisions

Content Publishing & Website Management

• Publish and update content on gmfus.org (articles, publications, event pages, staff updates)
• Ensure accuracy, formatting, and consistency across all web content
• Coordinate timing and alignment of web and social content for major releases

Coordination & Workflow Management

• Manage incoming digital communications requests and track deadlines
• Coordinate approvals with editorial, program teams, and communications leadership
• Maintain publishing calendars and ensure timely execution of planned content
• Serve as a key point of contact for program teams on social and web requests

Digital Content Support

• Assist in formatting and preparing reports, newsletters, and other digital products
• Create basic visual assets (social graphics, simple video clips, templates) as needed
• Collaborate with multimedia staff on more advanced visual content

Analytics & Optimization

• Track social media and web performance metrics and identify day-to-day optimization opportunities
• Flag high-performing content, trends, and engagement insights to the digital team
• Implement channel-level improvements based on data and team guidance, in alignment with broader strategy

Strategy Implementation

• Execute social media campaigns, editorial priorities, and messaging direction
• Ensure all content aligns with GMF’s institutional voice, priorities, and communications standards