Social Media Executive (Food Content)

Job Summary

Manage and execute social media content strategies for multiple brands, driving engagement and conversions. Support marketing campaigns and stakeholder communications to ensure cohesive brand and business alignment.

Responsibilities

• Develop and maintain social media calendars across Instagram, TikTok, and rednote to ensure consistent brand representation
• Research cultural and content trends and adapt them to align with each brand’s voice and target audience
• Create, capture, and edit diverse content including behind-the-scenes footage and high-production campaigns with internal and external teams
• Write engaging captions, promotions, and activations that increase audience interaction and drive conversions
• Analyze social media performance metrics such as engagement rate, reach, growth, and conversions to optimize content strategies
• Support marketing activities including campaign planning, reporting, collateral updates, and PR/influencer collaborations
• Coordinate communication among internal and external stakeholders to ensure smooth marketing execution aligned with brand and business goals

Preferred competencies and qualifications

• Strong communication skills or related expertise
• 1-3 years of practical social media experience in F&B, lifestyle, or retail sectors
• Proficiency in written and spoken English and additional languages to enhance diverse audience engagement and content creation