Social Media Lead
Lead Lovable's social media team while remaining hands-on with copywriting, storyboarding, directing, product content, launch communications, and performance optimization.
Responsibilities
- Manage and grow the social media team
- Establish social media channel strategy
- Give feedback and review work
- Prioritize workload across launches, ongoing content, and community engagement
- Build a product content cadence and format library
- Report on and own team metrics
- Own product social media content for launches, features, education, and behind-the-scenes work
- Write accessible copy about technical concepts
- Work with Creative on launch videos and static assets
- Partner with Product Marketing and Product on announcements
- Increase product usage and credibility among developer and general audiences
- Track content performance and apply learnings to future launches
Requirements
- 12+ years of experience in social media
- At least 2 years of experience managing a team
- Strategic understanding of channel-specific content
- Product marketing aptitude
- Technical communication skills for developer and general audiences
- Ability to create product visuals or brief creative teams
- Experience working cross-functionally with Product Marketing, Product, and Creative
- Understanding of X and LinkedIn platform dynamics
- Portfolio of shipped product social content
- Experience using Lovable
- Based in Stockholm or ready to relocate