Social Media Manager
Manage HaHa App's social media presence by creating and publishing text, image, video, and blog content; engaging with followers; monitoring web traffic, SEO, and campaign ROI; supporting go-to-market activities; and maintaining consistent brand presentation.
Responsibilities
- Identify opportunities to reach new market segments and expand market share
- Test and iterate go-to-market strategies across digital, advertising, communications, and creative channels
- Apply an analytical framework to marketing activities
- Brand and position HaHa as an industry leader and first mover for the crypto community
- Research current trends and audience preferences
- Align social media strategy with business goals
- Set objectives and report on ROI
- Create, edit, and share engaging content across text, video, and blog formats
- Monitor web traffic and SEO metrics
- Ensure brand consistency across marketing, design, sales, and customer service collaboration
- Monitor customer reviews and respond to queries promptly and politely
- Oversee digital design of social media profiles
- Implement promotions and giveaways to increase brand awareness
- Stay current on social media technologies, design tools, and applications
Requirements
- Proven work experience as a social media manager
- Hands-on experience in content creation, tracking, and management
- Copywriting skills
- Strong communication skills
- Analytical and multitasking abilities
- Ability to deliver creative text, image, and video content
- Working understanding of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Bachelor's degree in Marketing or a relevant field