Social Media Manager

Reporting to the Director of Marketing, the Social Media Manager leads the planning and execution

of day-to-day social media operations, ensuring consistency, quality, and alignment across all

platforms. This role is responsible for managing the museum’s social channels, including content

scheduling, publishing, and day-to-day management of social media accounts. Working cross-

functionally with internal teams, including curatorial, education, advancement, and programming

teams, the Social Media Manager develops content plans that support exhibitions, public programs,

and institutional initiatives, while maintaining a strong editorial voice for the museum.

The role also encompasses hands-on content production and digital campaign execution, including

capturing and editing photo and video assets, producing multimedia content, and supporting live

program coverage. The Social Media Manager actively engages with online audiences, monitors

platform activity, and responds to inquiries in a timely and professional manner. In addition, the

position oversees performance tracking and reporting for all social channels, manages paid and

organic social media campaigns, and collaborates with external partners to extend reach. The ideal

candidate will have a passion for contemporary art, excellent communication skills, and a deep

understanding of social media trends and tools.

Essential Functions:

Social Media Strategy & Engagement

In collaboration with the Director of Marketing, develop and manage social media strategies for MOCA and its exhibitions, collections, and programs.
Lead the development and implementation of a comprehensive, platform-specific social media strategy aligned with institutional goals and target audiences.
Manage and oversee all social media accounts, including but not limited to Instagram, TikTok, Facebook, Threads, YouTube, and LinkedIn, as well as emerging platforms, ensuring consistency, quality, and relevance across channels.
Create compelling content that informs, encourages dialogue, and extends MOCA’s voice and reach, while enhancing the museum’s overall digital presence and engagement.
Evaluate MOCA’s current social media practices and advise on improved strategy, content, and platform utilization to grow and diversify the museum’s online community.
Strategize to build, grow, and actively manage MOCA’s digital communities through ongoing engagement, dialogue, and participation in conversations.
Monitor social media discussions and respond to comments, messages, and inquiries in a timely, professional manner, including customer service needs, in coordination with the Communications team.
Ensure MOCA is effectively utilizing social media channels and emerging tools to support audience growth and engagement.

Content Creation & Production

Work with various museum departments to identify, prioritize, and develop opportunities for social media content that supports institutional storytelling.
Create high-quality, visually compelling digital content, including images, video, and multimedia assets, tailored for different platforms and audiences.
Lead social media content capture and production for, including photography, audio/video recording, and live coverage of events and programs.
Conduct research on artists, exhibitions, and social media trends to inform and enrich social media content.
Conduct video interviews and produce/edit both short- and long-form video content optimized for social media platforms.
Source materials needed for social media outreach (e.g., photos, videos) and ensure proper approvals for sharing across channels; manage logistics related to content execution and stakeholder approvals.

Content Partnerships, Digital Marketing & Analytics

Implement and manage paid and organic digital marketing campaigns to promote exhibitions, programs, and institutional initiatives.
Develop cross-functional partnerships and initiate new external collaborations with artists, influencers, partners, and others to expand MOCA’s digital reach and amplify shared content.
In partnership with the Communications team, support social media influencer outreach and digital campaign initiatives.
Monitor and analyze the performance of social media and digital marketing efforts using analytics tools, tracking metrics such as engagement, click-through rates, and conversions.
Analyze, review, and report on campaign effectiveness, translating data into actionable insights.

Additional Responsibilities

See also