Social Media Manager
Duties and Responsibilities:
Strategy and Governance
RequirementsEducation & Experience:
Strategy and Governance
- Develop and own the annual social media strategy, channel strategy, content pillars, audience approach, and social media roadmap.
- Maintain the social media playbook, approval processes, access controls, response protocols, escalation procedures, and platform governance.
- Content & Campaign Development
- Develop and execute engaging social media campaigns that align with SalamAir’s marketing strategy, brand identity, and business objectives.
- Plan and manage the social media content calendar across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
- Collaborate with the creative and design teams to produce high-quality multimedia content, including videos, graphics, reels, and stories.
- Ensure all content maintains brand consistency, tone of voice, and messaging guidelines.
- Campaign Management & Optimization
- Oversee day-to-day execution of paid and organic campaigns across all social media platforms.
- Coordinate with internal stakeholders and external agencies to ensure timely delivery of campaign assets and messaging.
- Continuously monitor performance and implement optimization strategies to improve engagement, reach, and ROI.
- Support seasonal, tactical, and always-on campaigns in coordination with the marketing and commercial teams.
- Translate route launches, fare promotions, ancillary products, destinations, partnerships, and corporate announcements into effective social campaigns that support awareness, engagement, traffic, and conversion.
- Analytics & Performance Reporting
- Track, analyze, and interpret campaign performance metrics using tools such as GA, and hootsuite reporting, talkwalker etc.
- Develop weekly and monthly dashboards highlighting key KPIs, audience behavior, and content performance trends.
- Translate data insights into actionable recommendations to enhance future campaigns and inform content strategy.
- Cross-Functional Collaboration
- Work closely with the digital marketing, brand, and communications teams to ensure alignment across all marketing initiatives.
- Coordinate with sales, commercial, and product teams to integrate social media efforts with broader business and promotional objectives.
- Collaborate with creative agencies, media partners, and influencers to enhance brand visibility and ensure consistent campaign delivery.
- Trend Monitoring & Innovation
- Stay informed of emerging social media trends, platform updates, and creative best practices within the aviation and travel industries.
- Benchmark against competitors and recommend new formats, storytelling approaches, and campaign ideas.
- Contribute to social listening and brand perception tracking initiatives to identify opportunities for brand growth.
RequirementsEducation & Experience:
- Bachelor's degree in marketing, advertising, communications, or a related field.
- 4 – 6 years experience managing social media public accounts and marketing experience.
- Strong understanding of marketing principles, media planning, and advertising strategies.
- Excellent communication, negotiation, and project management skills.
- Ability to analyse data and make informed decisions to optimize marketing campaigns.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Experience in campaign planning and execution.
- Familiarity with digital marketing concepts and integration with traditional marketing efforts.
- Fluency in Arabic and English languages.