Social Media Specialist – Brentwood, TN
Social Media Specialist – Brentwood, TN
Role Overview:
We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns, with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling.
This role will also support Apex’s broader creative and branding efforts, including graphic design, digital design, print media, flyers, promotional materials, and maintaining a cohesive visual identity across platforms.
This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content and creative marketing materials.
Key Responsibilities:
- Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
- Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
- Manage content calendars and ensure consistent, strategic posting cadence
- Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
- Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
- Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
- Support broader digital marketing efforts, including SEO, brand positioning, and online reputation management
- Assist in building and maintaining a cohesive brand voice and visual identity across all channels
- Create and support the development of flyers, advertisements, promotional materials, presentations, social media graphics, and other branded content
- Demonstrate an understanding of graphic design, digital design, and print media and how each supports the overall brand
- Assist with creating materials for both digital and print distribution
- Maintain consistency in branding, design, messaging, fonts, imagery, and overall visual presentation
- Collaborate with leadership to develop creative concepts and visual assets for events, campaigns, announcements, recruitment, and community initiatives
- Stay current on design trends, social media trends, and emerging creative platforms and tools