Spare Parts Sales Manager

We are looking for an experienced Spare Parts Sales Manager with strong knowledge of spare parts for Liebherr, Caterpillar, Volvo, and Komatsu equipment.

The successful candidate will be responsible for developing spare parts sales in India and African markets. This position requires active cold calling and daily outreach to potential customers using a contact database provided by the company.

Key responsibilities:

• Make daily cold calls to potential customers from the company’s prepared database.

• Contact decision-makers, identify their spare parts requirements, introduce the company’s products, and generate new sales opportunities.

• Consistently achieve agreed targets for calls, qualified leads, quotations, and sales.

• Follow up regularly with prospective customers and convert leads into active clients.

• Develop and implement sales strategies for India and African markets.

• Build relationships with equipment owners, contractors, workshops, fleet operators, dealers, and spare parts distributors.

• Identify and select spare parts using equipment models, serial numbers, OEM part numbers, and electronic catalogues.

• Prepare quotations, negotiate prices and commercial terms, and follow up on customer inquiries.

• Manage the complete sales process, from the initial inquiry to payment collection and international delivery.

• Coordinate with purchasing, warehouse, logistics, and export teams to ensure product availability and timely shipment.

• Record all calls, follow-ups, customer details, and sales activities in the company’s CRM system.

• Monitor market trends, competitor activity, pricing, and customer demand in India and Africa.

• Prepare regular sales forecasts and performance reports.

Skills

• Willingness and ability to conduct active cold sales and make daily calls to prospective customers are mandatory requirements.

• Proven experience in cold calling, lead generation, customer acquisition, and closing sales.

• Ability to work with a company-provided contact database and consistently meet call and sales targets.

• Proven experience in spare parts sales for heavy equipment and construction machinery.

• Practical experience working with spare parts for Liebherr, Caterpillar, Volvo, and Komatsu equipment.

• Sales experience and a good understanding of the heavy-equipment spare parts markets in India and Africa.

• An existing network of dealers, distributors, equipment owners, contractors, workshops, or fleet operators in India or Africa is a strong advantage.

• Strong knowledge of OEM and aftermarket spare parts, catalogues, and cross-references.

• Ability to identify spare parts using equipment models, serial numbers, OEM part numbers, and electronic parts catalogues.

• Understanding of export sales, international logistics, payment terms, and shipping documentation.

• Strong sales, negotiation, communication, and customer relationship management skills.

• Experience working with CRM systems is required; knowledge of Zoho CRM is an advantage.

• Ability to work independently, follow up persistently, develop new markets, and achieve sales targets.

• Good command of English; knowledge of French, Arabic, Hindi, or other relevant regional languages is an advantage.